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Modern businesses tend to lean on modern technology to stay competitive in an ever evolving landscape. This makes sense, because it can give businesses more ways to engage with consumers or simply create more informed policies and strategies. However, that reliance on tech comes with its own downsides, and you’ll have to be wary and make smarter choices if you want to keep things running smoothly. Here are a few tips that can help you fight fire with fire by using technology to solve tech problems.

Keeping Your Company Powered

Today’s businesses implement technology in a wide variety of ways, and this can mean that there’s more to lose in the event of a power outage. First and foremost, outages are often accompanied by power surges that can fry the more delicate inner workings of computers without surge protection and proper grounding. In addition, being without power equates directly to the loss of potential revenue. Ensuring that your business never loses power, or at least as infrequently as possible, can be done in a few essential ways. For starters, consider using a UPS power supply as a backup for your more integral systems. This can keep your machines in operation for the duration of the average outage, at least. On the other hand, consider switching to solar power or supplementing your current power grid with solar panels. This will allow you to draw energy from sunlight even when the local power grid is down, and batteries can help you store excess energy for use around the clock. Backup generators are also an option, but they can be more cumbersome for many businesses.

Keeping Your Data Safe

Data is a crucial part of the modern commercial landscape, because information can always be leveraged in order to create more informed and effective strategies. However, that data tends to make businesses of all kinds prime targets for hackers looking to make a quick buck by selling trade secrets to the highest bidder or using the private information of your workers or customers for identity theft. You’ll want to set up a robust, comprehensive cybersecurity framework in order to prevent yourself from being a sitting duck, and hiring a cybersecurity specialist can only help even more. Antimalware software remains an essential component of cybersecurity, because malware remains one of the most common cyber attack methods. These malicious programs depend on a general lack of digital literacy and human error, so it’s important to arm yourself and your staff with knowledge of cybersecurity best practices, as well.

For example, multifactor authentication is quickly becoming the standard among businesses, because passwords are generally not as secure as you might hope, and MFA can improve the security of your network immensely. Passwordless logins are likewise becoming quite popular, and these two methods have a lot in common. Namely, both security methods rely on sending one time use codes directly to the user’s smartphone, meaning that a successful infiltration will require not only a password, if applicable, but also the user’s cellphone.

The passwords themselves could do with some improvement, however. The average password is a memorable one, at least to the user. However, this means that hackers can deduce the password by running through common password ideation patterns and using publicly available personal data in order to guess the correct password. Instead, users should generate passwords that would be much more difficult to remember, let alone guess. It might be more work to commit to memory (or keep track of the slip of paper you wrote it down on), but it’s much more effective at resisting both guess work and “brute forcing.”

Technology is an increasingly prevalent part of modern life for consumers and businesses alike. This means that businesses need to seek out cutting edge tech in order to stay competitive, let alone gain a competitive edge. This in turns means that companies of all kinds have to contend with the various problems that come with the use of that tech, and these tips can help even the odds.

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