While it’s increasingly common to leverage technology in the workplace, sometimes people don’t realize how much of that technology is dedicated to helping structure a business and its workflows. These technologies are, of course, meant to operate in the background and be unobtrusive. Here are five new technologies that can bolster a structured business.
1. Digital Marketing Tools
In the digital age, customers have become more closely entwined with their service providers than ever. As a result, digital marketing has become ubiquitous. With strategies like social media campaigns, marketing is also becoming an intrinsic part of structured businesses. You need to leverage digital marketing tools to schedule email blasts, newsletters and social media posts. You also need ways to track how these marketing campaigns are doing in real-time and coordinate posts to several different social media apps and sites. Keeping these tasks organized through digital tools can free up more of your employees’ time to craft content and correspond with customers in places like comment threads.
2. Virtual Learning
Many technologies exist to directly help you structure your business. However, you shouldn’t discount those technologies available for indirect help. New technologies can be overwhelming for people to begin using and it can take some time for employees to get used to them, but you can leverage virtual learning tools to help ease the learning curve. Give yourself and your employees ample opportunities to attend conferences relating to technology, whether virtual or in-person. See whether technology companies are offering any informational webcasts and find a way to give your employees access to attend these webcasts. Many companies are quite happy to offer invitations to these online seminars and discussions.
3. Agile Technologies
Agile is a workflow system that helps keep an organization mission-driven. When you work agilely, you’re working in small, scheduled chunks of time to facilitate continuous delivery of products and updates. It’s about building efficiency, flexibility and continuous improvement into your organizational culture and your products. There are several agile technologies available to help you achieve this type of workflow. Collaborative platforms and unlimited storage like those available on cloud technologies are key here. Especially with a mobile workforce, communication needs to be easy and instantaneous, and storage needs to be easily accessible and not limited by physical availability.
4. Site Reliability Engineering Tools
Site reliability engineering, or SRE, is the process of building internal and external tools to streamline work at an organization. The goal of an SRE team is to build tools that work well in tandem. You can’t have a technological arsenal if your tools can’t be used together to benefit your work. Since SRE teams build tools for themselves, like incident response and tools for the rest of the organization, like troubleshooting, it’s important for these engineers to include documentation and user manuals for these tools. SRE is an important aspect of keeping an organization running smoothly, but it’s equally important to make sure everyone who needs training and access to user guides gets it.
5. Task Tracking
Since so many daily tasks require more than just ticking a box at the time of completion, it can be advantageous to utilize task tracking software to ease the burden. Software is available to track everything from scheduling to workflow, which enables greater efficiency in employee task completion and communication. Additionally, many software options will allow for some level of collaboration between employees. This function enables employees to converse with each other about tasks and project progress and deadlines. Task tracking software also eliminates the need for constant check-ins, which can weigh a workflow down. Instead, you can set the software to notify employees about changes in deadlines and assignments, and supplement with less-frequent check-ins as needed.
Support technologies and strategies like this are best leveraged in cooperation with each other. If you utilize a range of technologies, you can cover all your bases. Be careful not to use too many, or you may ironically make it more difficult to maintain organizational structure due to the number of tools your employees will need to learn to use and integrate into their workflows.