Man Sitting on Couch Holding Controllers

Post submitted by Jayde Lynch

Gaming is huge in the USA with the industry expected to be worth an incredible $230 billion by 2022 – making it the largest in the world.  It is further estimated that nearly 75% of Americans have at least one serious gamer in their household. In order to keep all these gamers happy, new games are constantly being created with varying degrees of success. While it may not always be possible to have perfect control over how the market gauges your game, you do have the power to bestow a fitting name upon it. The name of your game is of vital importance for many reasons. The game title is one of the first things a potential player sees of a game and it can either pique their interest or displease them. Thankfully, coming up with a good name is not nearly as daunting as what it may appear to be.

Ways to come up with a cool name

There are many strategies you can employ to come up with a good name for your game. If you have a way with words you may be able to come up with a catchy name yourself or, alternatively, ask your friends/family/business partners for help. There are also quite a large number of free name generators on the web that may, or may not, help you find a suitable title for your brainchild. Alternatively, you can always enlist the services of a reputable service provider that can help you come up with the perfect title for your game should you find that product naming is not your strong point. If all else fails, make up new words for your title (it worked well for AeternoBlade and Anarcute) and enjoy the hype that may very soon surround it.

Choose a name that’s easy to spell and pronounce

When trying to come up with a name for your new game, pretend that your audience has the spelling capabilities of a group of fifth-graders. While a complex name may sound cool in your head, chances are good that even Google may not be able to return any search results for an incorrectly-spelled title. Some of the most popular games in history boast simple, easy to pronounce names such as Dota, God of War, Portal, and Halo. Then there are also games with more dubious names such as Super Ultra Dead Rising 3 Arcade Remix Hyper Edition EX Plus Alpha that have managed to garner quite a following despite somewhat ridiculous titles. It is best, however, to stick to names that are easy to spell and pronounce to not only prevent search engines from getting confused, but to make word-of-mouth advertising easier and more effective as well.

Make sure your chosen name is 100% unique

Before you settle on a game name you need to make sure it is 100% unique. A quick Google search should pull up any matching or similar names although you may want to dig a bit deeper just to be sure. If you find that other games with names very similar to yours already exist you need to decide whether it is worth sticking with your original choice or finding another game. While many people are of the opinion that you need to stick to your first choice, it is also important to note that your Google ranking may be severely compromised and even direct traffic to a competitor’s game instead of your own. The last thing any game developer wants is for their target market to invest in a competitor’s game with a similar name and premise.

A lot of thought needs to go into choosing the right name for your game. By taking the time to conduct some research and develop a catchy, suitable name your game will have the best chance possible of appealing to gamers and being a huge commercial success.

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