Samsung has admitted that they are hiring students to post favorable reviews on their products and on the other hand negative feedbacks on the rival’s products. The investigation launched after Fair Trade Commission received several complaints. The TaiwanSamsungLeaks posted a document showing that Samsung has hired marketing firm who publish different posts on local forums.
Some of the published posts are:
“My girlfriend’s HTC ONE X suffered from repeated crashes while Galaxy Note is working fine”.
“Samsung’s Galaxy S III outperforms HTC ONE X in both performance and battery life”.
Sasmung called this incident “Unfortunate and occurred due to insufficient understanding of these fundamental principles”.
In a statement Samsung said:
Samsung Electronics remains committed to engaging in transparent and honest communications with consumers as outlined in the company’s Online Communications Credo.
We have encouraged all Samsung Electronics employees worldwide to remain faithful to our Credo. The recent incident was unfortunate, and occurred due to insufficient understanding of these fundamental principles.
Samsung Electronics Taiwan (SET) has ceased all marketing activities that involve the posting of anonymous comments, and will ensure that all SET online marketing activities will be fully compliant with the company’s Online Communications Credo.
We regret any inconvenience this incident may have caused. We will continue to reinforce education and training for our employees to prevent any future recurrence.
Because of this act, Samsung and his local agents could face fines of up to 25 million Taiwanese dollars ($1 Million). In a statement, HTC said, “We are disappointed that a competitor would resort to misleading consumers to discredit our innovation.”